Introduction to professional master’s programs:

1. Health Communication:This program centers around the study of mass health communication principles. This includes examining communication practices at both individual and organizational levels in relation to health. Additionally, research is conducted on doctor-patient communication, as well as the effects of social, cultural, and policy factors on health communication. The field also investigates crises that may occur within health communication processes. It further aims to explore important communication topics that are relevant to the development of China’s national health industry, such as tackling HIV/AIDS prevention and treatment. Ultimately, the goal of this program is to train professionals with interdisciplinary knowledge in both communication studies and public health. These professionals are well-suited for careers in public policy, public health, civil education, and related fields.

2. Digital Marketing Communication:This program has a primary focus on the examination of brand marketing communication methods, advertising and creative design in the digital era, the creation of digital media resources, and the management of online advertising and public relations for both businesses and marketplaces. The objective of this program is to produce a fresh generation of brand marketing communication professionals who possess the ability to efficiently incorporate digital technology, carry out market data analysis, and exhibit creativity. The program is intended to be beneficial in fostering the development of integrated brand marketing communication skills.

3. Integrated Media News:This program aims to train skilled journalists, editors, and operations managers who specialize in creating integrated news content. This program provides in-depth investigations into system mechanisms for producing news, innovative methods for gathering, editing, and evaluating news, data journalism, digital news platform management, creative design for news products, cross-platform news opinion guidance, and science and technology communication that reflects the special economic zone’s innovative characteristics. By focusing on these areas, this program seeks to cultivate talented journalists, editors, and operations managers in the media convergence environment.

4. Audiovisual Communication:This program is primarily concerned with researching and developing ideas, creating plans, producing, marketing, providing cultural commentary and other related aspects of audiovisual media content. The focus is on utilizing creative planning techniques for producing culturally relevant products and programs, such as film, broadcasting, photography, online video and audio, electronic games, and so on. Additionally, product testing, publication, and copyright protection are also important elements of this field. The objective is to nurture a new generation of creative talents capable of content creation and digital operation management.